UI/UX Design · MyDigital
DKSH ran multiple digital products: ConnectCustomer, Discover, Labshop, ConnectClient, ConnectPlus, EchoPlus, EasyOrder, and ConnectPatient, each with its own URL and login. MyDigital unifies them into a single login, a central hub, and role-based dashboards that show every user what matters most.
Problems
Users faced significant friction across multiple touchpoints, and the root cause was structural.
Multiple URLs and logins created cognitive overload.
Different navigation patterns across each product.
Users didn't know what to do after login.
Goals
Grow usage of digital products and reduce support and manual work.
Log in once, see important information immediately, complete tasks faster.
Research
Methods: stakeholder interviews, user interviews, an online survey, and a competitor review.
Users want to see tasks first, not data.
Dashboards must adapt to who's using them.
Quick actions matter more than reports: sales reps work under time pressure.
Personas & Journeys
I built detailed personas for external clients, customers, and internal sales reps to map their unique goals, pain points, and journeys before and after MyDigital.
Goals: Track orders, check balances and invoices, request quotations quickly.
Before: Login → search product → compare → order → track in another system.
After: Login → dashboard → quick reorder → track order.
"I can log in once and know my account status in 10 seconds."
Goals: Reorder products fast, track deliveries, check availability.
Before: Login → check emails → open multiple systems → create order.
After: Login → dashboard shows tasks → quick order → done.
"I can reorder in less than 2 minutes."
Goals: Create orders quickly, check stock, manage accounts.
Before: Receive order reference → search email for URL → login to wrong system → try again.
After: Login → dashboard shows order status → take action.
"I know what to do first when I log in."
Dashboard Content Priority Matrix
P0 (must have: used every day), P1 (important: used often), P2 (nice to have). Only P0 content appears above the fold; P1 stays visible but secondary; P2 lives inside modules.
Order status & tracking, account summary, request quotation: clients check delivery status daily and need it for finance decisions.
Quick reorder, order tracking, product catalog: high-frequency, high-anxiety tasks that drive repeat behavior.
Quick order creation, customer list & accounts, tasks/follow-ups: revenue-driving actions used daily.
UX Strategy
A single global header with search, notifications, and profile.
Quick actions for common tasks; complex features hidden inside modules.
Each product behaves as a module, sharing components across a scalable design system.
Why This Project Matters
This project demonstrates my ability to lead UX from research to UI: designing complex enterprise systems, balancing business goals with user needs, and building scalable, modular platforms. What's next: personal dashboard customization, smarter cross-module search, and AI suggestions for next-best actions.