Before
After
Drag to compare the ordering dashboard, before and after redesign
UI/UX Design · EasyOrder
EasyOrder is a sales representative and client ordering platform built to support fast, accurate order creation within complex business rules. This project focused on reducing friction, improving clarity, and increasing user confidence across the end-to-end ordering flow.
Before
After
Drag to compare the ordering dashboard, before and after redesign
The Challenge
The existing ordering flow was complex and inefficient. Users faced repetitive steps, unclear navigation, and limited system feedback, leading to slower task completion and higher error rates, especially for frequent users.
Research & Insights
I reviewed the current flow, observed user behavior, and gathered qualitative feedback from internal teams.
Multiple unnecessary actions increased cognitive load and slowed users down.
Users lacked clear progress indicators and flow awareness.
Insufficient system responses reduced user confidence during critical actions.
Design Response
Reduced and grouped steps to minimize cognitive load and speed up completion.
Improved information architecture to surface key details at the right moment.
Enhanced primary actions and system responses to build user confidence.
Validation
I facilitated a focus group with active users to validate the proposed design, testing the revised ordering flow, navigation clarity, and action feedback and confidence.
Users found the flow faster and easier to understand.
Clear progress and feedback reduced hesitation.
Insights from the session informed final refinements.
Outcome & Impact
Key Takeaway
This project demonstrates how user research, structured problem-solving, and validation can transform a complex enterprise workflow into a clear, efficient experience, without compromising business requirements.